PRESENTATION: Crowd & Crisis Communication: The details
Following the shorter presentation earlier in the day, Daniel Brunsch expands on the new Guardian Angels concept. The Guardian Angels serve as a direct connection between the objectives and needs of event organizers and visitors. Using the successful crowd communication approach of the European Police (named “UNIVERSAL”), Brunsch implemented and evaluated the work of the Guardian Angels at several major events in Germany including Rock am Ring. While many rigid communication concepts have reached their limits, this new approach to personal crisis communication is yielding compelling results.