PRESENTATION: Crowd & Crisis Communication: The Rise of a New Concept
Terrorism, thunderstorms and other high-risk conditions have tested the safety concepts of major events over the last few years. And while many rigid communication concepts have reached their limits, a new approach uses the voice of personal crisis communicators (called “Guardian Angels”).
The Guardian Angels serve as a direct connection between the objectives and needs of event organizers and visitors. Using the successful crowd communication approach of the European Police (named “UNIVERSAL”), Daniel Brunsch implemented and evaluated the work of the Guardian Angels at several major events in Germany including Rock am Ring. Brunsch presents the initiative’s practical findings and explains why current concepts of safety communication need to be rethought.